10-08-12

Jimmy Choo's "Stepping Out" Video with Mr Porter



Mr Porter collaborates with Jimmy Choo on a short film inspired by the swinging 60's to launch the new AW12 men's shoe collection online. The film titled "Stepping Out" depicts daily life of the average London-based businessman.

"Both brands are perfectly aligned and having worked on a video with the team at Jimmy Choo previously with great success, we decided to produce a second version to mark the new season," said Mario Muttenthaler, head of sales and marketing at Mr Porter, London. "Because many of our videos take cues from film and documentaries, they provide an escape and they often embody a lifestyle."

View the AW12 collection here.