Smell like James Bond

In the year that marks the 50th anniversary of James Bond, the world's first male fragrance dedicated to the legendary British spy is born: James Bond 007. The essence of a true icon, James Bond 007 fragrance is a classic and masculine scent with a fresh, sophisticated twist.

Only an Aromatic Fougere - the most virile, vibrant masculine of all perfumes' families - could bring to life Bond's unique blend of masculinity and sophistication. The Fougere backbone is rich with lavender, for a reassuring, yet elegant aromatic masculinity - moss and coumarin undertones create the James Bond 007 fragrance.

Bond's smooth and refined characteristics are represented through Vetyver, a Haitian ingredient which brings undeniable masculinity, power and strength, blended with sensuality. Crisp apple, the quintessentially British ingredient known for its fresh flavour, reflects the smooth side of Bond, adding a refreshingly light quality that perfectly harmonises the heady Fougere. Sandalwood offers a full bodied essence, creating the fragrance's long lasting and powerfully masculine qualities.

The fragrance will be available in 4 sizes: 30, 50, 75 and 125 ml and prices will start at $30 for a small bottle, with the launch kicking off at Harrods on August 15th 2012. The fragrance will then be rolled out in other European countries and destinations including North America, India and China as of September.