20-09-12

Burberry opens new Regent Street Store












































Burberry recently opened its largest store in the world on Regent Street in London. The store is over 44,000 (!) square feet and the 'most advanced globally'.

Constructed in 1820 for the Prince Regent, the building has housed galleries, a cinema, livery stables and a radio broadcaster over the course of 200 years.

The most stunning piece of technology in Burberry's flagship store is the use of radio-frequency identification technology (RFID) in some of the clothes. When shoppers wearing the pieces approach one of the magic mirrors, the mirror transforms into a screen that shows runway footage and videos.

"Burberry Regent Street is one of the most architecturally and culturally significant projects we have undertaken," said Burberry chief creative officer Christopher Bailey.

Audiovisual experiences
* Evolving the Burberry Retail Theatre concept, nearly 500 speakers and 100 screens engage customers through emotive brand content.
* Disruptive digital takeovers synchronised across all screens and speakers at set times throughout the day.
* Tallest indoor retail screen in the world - 6.9m high.

Collections available in-store
Burberry Regent Street - limited edition collection
Limited edition collection of men's and women's trench coats, shoes and iconic bags, available exclusively in Burberry Regent Street to celebrate the launch of the store.

Main Collections
Burberry Prorsum for women and men, Burberry London for women and men, Burberry Brit for women and men, Burberry Childrenswear, Accessories, Shoes, Burberry Fragrances and Burberry Beauty.