Cristiano Ronaldo is the new face of Jacob & Co.

Besides his hectic training schedule as a footballer, Cristiano Ronaldo is also busy with his modelling career. After Nike and Armani, the football star is now going to be the face of the American jewelry and watch brand Jacob & Co.

Ronaldo said to reporters: "I've always been a customer and a fan of the brand for a long time so it is a natural fit, I always used Jacob watches, even before I knew [founder] Jacob Arabo."

According to WWD, the campaign is part of a multiyear endorsement deal with Ronaldo. Advertisements will launch in the May issues of WatchTime, Elite Traveler, Revolution, and Robb Report.