04-04-13

Hyundai Equus by Hermès


Pictured above is the Hyundai Equus by Hermès concept car presented by the Korean automaker at the 2013 Seoul Motor Show last week.

The French fashion house designed the interior of the largest and most expensive sedan in Hyundai's line-up by using its signature leather in a project that lasted two years, according to Hyundai.

"The model is aimed at improving brand image," Cho Won-hong, Hyundai's chief marketing officer, told reporters.