12-11-13

John Varvatos Artisan Acqua















American fashion designer John Varvatos has unveiled Artisan Acqua, a new limited edition fragrance for men.

The Mediterranean-inspired fragrance was developed by Givaudan nose Rodrigo Flores-Roux, who did the previous 4 fragrances for the Varvatos portfolio.

"From the start, we've always tried to go back to making fragrances the way they used to be made — all by hand, with the best ingredients in the world, artisanal fragrances with smaller batches," Varvatos said on the set of the ad shoot.

Fragrance Notes
Top: Paradisamide, Mandarin Orange, Pomelo, Angelica, Galbanum, Mastic (Lentisque)
Heart: Toscanol, Lemongrass, Geranium, Jasmine, Lavender, Basil, Clary Sage, Coriander
Base: Fir, Oakmoss, Patchouli

John Varvatos Artisan Acqua will be sold in about 1,500 department and specialty stores in the U.S. beginning in January, succeeded by launches in Europe, Asia and travel retail stores thereafter. The fragrance will be available as an Eau de Toilette in 75 and 125 ml flacons, covered by hand knit rope.