Jaeger-LeCoultre's first boutique in Amsterdam

In cooperation with Gassan, Swiss watch manufacturer Jaeger-LeCoultre will unveil its first boutique in The Netherlands in the spring of 2014.The new boutique is situated in a prime location on the P.C. Hooftstraat 102 and covers over 100 square meter on two executive floors.

With this 62nd Jaeger-LeCoultre boutique worldwide, right in the center of Amsterdam, the Grande Maison is continuing its global expansion in 2014. Each square meter of Jaeger-LeCoultre boutiques is truly dedicated to horological passion in all its forms. It vividly reflects the prestige of the Grande Maison which produces under its own roof a broad range of mechanical timepieces from the world's smallest mechanical movement, Calibre 101, to the most complicated mechanisms housing up to 1200 parts.

"The Netherlands are a growing market for Jaeger-LeCoultre and the first boutique is located at a perfect location. Together with Gassan, Jaeger-LeCoultre found a long-term partner to operate this exciting project at a top level", says Frank van IJzendoorn, managing director Benelux & Scandinavia at Jaeger-LeCoultre.